SMO Checklist

Package Name Price (GBP/month) Posts Videos Deliverables
Starter Package £200/month 8 Posts 0 Videos – Optimised creatives with captions
– 5 Hashtags per post
– Basic audience targeting setup
– Facebook & Instagram profile audit
– Monthly report with reach & engagement
– 1 Revision round
– Post scheduling & publishing
Growth Package £300/month 10 Posts 1 Video – All from Starter Package PLUS:
– 1 video reel (15–30 sec)
– Basic ad copywriting
– Ad performance analysis
– Custom cover image for FB page
– Story posting for high-engagement posts
– Ads budget recommendations
Premium Package £400/month 12 Posts 3 Videos – All from Growth Package PLUS:
– 3 engaging video reels
– Targeted remarketing setup
– Ads A/B Testing
– Competitor analysis (top 3)
– Instagram Highlight covers
– Monthly strategy call
– Priority support